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Next in perfect position to grow market share even more, says RBC
Next PLC in perfect position to grow market share even more, says RBC
Content 1. Executive Summary 2. Financial and Sales Analysis 6. Conclusion 8. Appendices 9. It will also analyse the brand positioning and consumer segmentation of how it segments, targets and positions itself in the marketplace.
This Report should give the reader an overview of the clothing retail market in general and an in-depth analyse of NEXT Plc in detail. Furthermore it shows the current situation of NEXT, its environment and the recent development of the company. The report also provides a mission statement and strategies how to be more successful in the near future. The UK clothing market is a declining market. The clothing industry is beset by competition from companies which have invested in hi-tech machinery leading to greater efficiency or have moved their production to factories in cheap labour cost countries to produce their products.
Cash returns should be back on the cards from next year and valuation looks reasonable given its potential for strong online growth, RBC added. Results are due next week and the broker is expecting more news on its emerging "Total Platform" offer, with brands such as recently acquired Reiss and Victoria's Secret in lingerie. RBC says that Next has among the most defensive and balanced exposure in the sector, given its high weighting to online related activities, which generated c. Next also has higher than average exposure to UK retail parks, and to homewares sales, which make up c. The steep decline of the department store and branded apparel sector offers scope for market share expansion underpinned by a fast and highly automated logistics and strong omnichannel capability, a range advantage and a very large customer database, partly due to its roots as a catalogue based business.