Already more mainstream in Asia, make-up for men is gaining real traction in Western countries, including the US and the UK. But that discourse is shifting, and behaviour is changing with it. And over the past decade, Google searches around male make-up have increased by Then in the 19th and much of the 20th centuries, we got stuck with really different, sharp divisions between how women and men behaved. Mainstream perceptions have begun to change since the turn of the millennium, but it has noticeably accelerated in recent years. David Beckham made the headlines in when he featured on the cover of Love Magazine wearing green eyeshadow.
Male grooming and men’s makeup on the rise | Road to in-cosmetics Asia
MakeUp in ™ | Male Beauty in Asia
Written by Andrew Kung. All opinions expressed in this article belong to the author. Beauty is a new section of CNN Style. I always knew that, as an Asian American man growing up in the United States, I wasn't as desirable or "American" as my peers. As a kid, I never saw Asian men dating outside of our race, or with white women especially. Non-Asian women felt inaccessible, fueling a preexisting feeling of invisibility -- one driven by micro-aggressions, a lack of representation and, ultimately, stereotypes that painted us as passive, emasculated boys lacking sex appeal and a voice. When I think of what it means to be "all-American," I imagine a prototypical white male -- physically well-built, outgoing, charismatic, liked by everyone.
Flowerboys and the appeal of 'soft masculinity' in South Korea
Beauty is no longer a market intended for women only. In Asia, there is an intensification of male beauty on several levels. For one, men are increasingly employed to promote beauty products. They become brand ambassadors for products aimed at women and the results are quite surprising.