After around four decades of fast growth, the cruise industry has become the most profitable and dynamic segment in the entire global leisure and tourism sector. In this paper, we examine and categorize various travel motivations of Chinese cruise tourists by means of a questionnaire via factor analysis, mean analysis, and K-cluster analysis. We identify four types of cruisers using the K-means cluster method. Based on these results, we propose some specific solutions for expanding the customer pool in the Chinese cruise market. The modern cruise industry emerged in the s.
Globalization of the Cruise Industry: A Tale of Ships Part II - Asia Post 1994
Cruise Tourism Market Size, Share | Insight by
Due to the rise in the disposable income of people coupled with the expansion in the cruise onboard facilities and offerings will grow the market for the Cruise Tourism in the forecast period. Cruise Tourism is the travel on the cruise ship. A cruise ship is a passenger ship used for pleasure voyages when the voyage itself, the ship's amenities, and sometimes the different destinations along the way form part of the passengers' experience. Cruise ships can carry up to thousands of passengers in a single trip and are some of the largest ships in the world by internal volume, bigger than many cargo ships.
Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China
This global development has been fueled by innovation and introduction of market changing resident ships appealing to the mass traveler which were quickly matched by competitors, establishment of industry and port marketing organizations, awareness of cruising as a vacation option, and availability of suitable port and berthing facilities. When these four conditions coexisted the industry experienced rapid growth. This chapter chronicles the development of the Asian cruise industry from through Shipping by its nature has always been global.
Through industry research, travel insights, and taking the pulse of travel agents, CLIA foresees social media and restorative travel as top cruise travel trends in the coming year. In the coming year 27 new ships are on order from CLIA cruise lines. For the full State of the Cruise Industry Outlook findings please click here. Members Login Username.